Going back in time a little now, but I never did blog about the flyer produced for the Plymouth eLearning Conference back in April. Basically this was the first time I became involved with the organisation of the conference and to top it off I was given complete reign on the design direction for the marketing materials, this included both the flyer and the website (for those who haven’t seen the website, refer to an earlier post). Although I wanted to keep the design for both the website and the flyer consistent, I did want to make the flyer much more colourful, vibrant and eye catching.
The main focus of the flyer would be a piece of artwork, which I produced focusing the fabulous Roland Levinksy building which would be the venue for the conference. The style of the art piece would try to encapsulate the conference title, Boundary Changes: Redefining Learning Spaces. I wanted to give the Roland Levinsky Building a new look but more importantly an almost screenshot of the building whilst in transformation, a little like the state of e-learning, always evolving and changing. The flyer was 2 sided, A5 and full colour.